30 years of specialist expertise. No pipeline that ran without the director at the centre.
The business
A specialist rural-property finance firm — arranging bridging loans, development finance, and agricultural mortgages for landowners, developers, and property investors across the UK. Decades of track record and a name that carries weight in its sector.
The problem
The director was doing every piece of business development himself. When client work was heavy, BD stopped entirely. Six months later a gap appeared and the scramble started again. The business was invisible to the buyers who did not already know it existed.
What we built
- A targeted LinkedIn campaign identifying landowners and rural property investors based on trigger signals
- A lead magnet positioned as specialist expertise, not a sales pitch
- An AI voice agent that qualifies inbound responses before anything reaches the director's calendar
- CRM integration so every qualified lead enters the pipeline automatically, with call notes attached
- A tracking dashboard showing pipeline volume, qualification rate, and deal value













