Cookie Policy
Last updated: 6 December 2025
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and provide information to website owners.
Cookies can be "persistent" (remaining on your device until they expire or you delete them) or "session" cookies (which are deleted when you close your browser).
2. How We Use Cookies
LeanGrowth Labs uses cookies to enhance your experience on our website, understand how you interact with our content, and improve our services. We use cookies for the following purposes:
- Essential Website Functionality: To enable core features and ensure secure access to our website
- Performance and Analytics: To understand how visitors use our website and identify areas for improvement
- User Preferences: To remember your settings and preferences for future visits
- Marketing and Advertising: To deliver relevant content and measure the effectiveness of our campaigns
3. Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for our website to function properly. They enable basic functions like page navigation, access to secure areas, and form submissions. Our website cannot function properly without these cookies.
Duration: Session cookies (deleted when browser closes)
Can be disabled: No (required for website operation)
Examples:
- Session management
- Security tokens
- Load balancing
Performance and Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This allows us to improve our website's performance and user experience.
Duration: Up to 2 years
Can be disabled: Yes
Services we use:
- Google Analytics (traffic analysis and user behaviour)
- Hotjar or similar tools (heatmaps and user session recordings)
Information collected:
- Pages visited and time spent on pages
- How you arrived at our site
- Browser and device information
- General location (country/city level)
- Click patterns and scrolling behaviour
Functionality Cookies
These cookies allow our website to remember choices you make (such as your language preference or region) and provide enhanced, personalized features.
Duration: Up to 1 year
Can be disabled: Yes (may affect website functionality)
Examples:
- Language preferences
- Font size preferences
- Previously viewed content
Targeting and Marketing Cookies
These cookies are used to deliver advertisements relevant to you and your interests. They also help measure the effectiveness of advertising campaigns and limit the number of times you see an advertisement.
Duration: Up to 2 years
Can be disabled: Yes
Services we may use:
- Google Ads (advertising and remarketing)
- LinkedIn Insight Tag (B2B advertising and analytics)
- Facebook Pixel (social media advertising)
- Twitter/X conversion tracking
Purpose:
- Show relevant ads based on your interests
- Measure ad campaign performance
- Retarget website visitors
- Build audience profiles for similar audiences
4. First-Party vs Third-Party Cookies
First-party cookies are set by LeanGrowth Labs directly and are used to provide essential website functionality and collect analytics data about your use of our website.
Third-party cookies are set by external services we use, such as Google Analytics, LinkedIn, or other analytics and advertising platforms. These cookies are subject to the privacy policies of those third-party services.
We carefully select our third-party providers and require them to handle data responsibly and in compliance with applicable data protection laws.
5. Cookie Duration
Different cookies remain on your device for different periods:
- Session cookies: Temporary cookies deleted when you close your browser
- Persistent cookies: Remain on your device for a set period (ranging from days to years) or until you manually delete them
The specific duration of each cookie depends on its purpose. Essential cookies are typically session cookies, while analytics and marketing cookies may persist for up to 2 years.
6. How to Control and Delete Cookies
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences through:
Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner. You can choose to:
- Accept all cookies
- Reject non-essential cookies
- Customize your cookie preferences by category
Browser Settings
Most web browsers allow you to control cookies through their settings. Here's how to manage cookies in popular browsers:
- Google Chrome: Settings → Privacy and security → Cookies and other site data
- Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Microsoft Edge: Settings → Cookies and site permissions → Cookies and site data
For detailed instructions, visit your browser's help page or support website.
Third-Party Opt-Out Tools
You can opt out of interest-based advertising from participating companies through:
- Your Online Choices (EU): www.youronlinechoices.com
- Google Ads Settings: adssettings.google.com
- LinkedIn Ad Preferences: Through your LinkedIn account settings
- Facebook Ad Preferences: Through your Facebook account settings
7. Impact of Disabling Cookies
While you can disable cookies at any time, please note that:
- Disabling essential cookies may prevent our website from functioning properly
- Some features and services may not be available or may not work as intended
- You may need to re-enter information or preferences each time you visit
- You may see less relevant advertising, but the same number of advertisements
Disabling analytics cookies won't affect your experience but may limit our ability to improve the website based on user feedback.
8. Do Not Track (DNT) Signals
Some browsers include a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want your online activity tracked. Currently, there is no uniform standard for how DNT signals should be interpreted, so our website doesn't respond to DNT signals at this time.
However, you can still control cookies through the methods described in this policy, including our cookie consent banner and browser settings.
9. Cookies Used by Third-Party Services
Our website may include embedded content or links to third-party services such as:
- Social media platforms (LinkedIn, Twitter/X, Facebook)
- Video hosting services (YouTube, Vimeo)
- Booking and scheduling tools (Calendly or similar)
- Chat and customer support widgets
These services may set their own cookies. We do not control these third-party cookies. Please review the privacy and cookie policies of these services to understand how they use cookies.
10. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our cookies usage, or for other operational, legal, or regulatory reasons.
Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.
If we make material changes to this policy, we may notify you through our website or via email if you have provided your email address to us.
11. Your Privacy Rights
Under UK GDPR and the Data Protection Act 2018, you have rights regarding your personal data, including data collected through cookies. These rights include:
- The right to access your personal data
- The right to correct inaccurate data
- The right to erasure ("right to be forgotten")
- The right to restrict processing
- The right to data portability
- The right to object to processing
For more information about how we process personal data and your rights, please see our Privacy Policy.
12. Contact Us
If you have questions or concerns about our use of cookies, or if you would like to exercise your rights regarding your personal data, please contact us:
LeanGrowth Labs
Email: privacy@leangrowthlabs.ai
Website: www.leangrowthlabs.ai
Data Protection Queries: If you have specific concerns about how we handle your personal data, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk.
13. Further Information
For more information about cookies and how they work, you can visit:
- All About Cookies - Comprehensive information about cookies
- ICO Cookies Guidance - UK regulator's guidance on cookies
- Your Online Choices - EU cookie management tool